Your Bird Dogs Are Finding Deals. You're Losing Them in Spreadsheets.
DealFlow replaces your messy spreadsheets, scattered texts, and forgotten follow-ups with a single system that collects, screens, underwrites, and closes bird dog deals — automatically.
Sound Familiar?
Every real estate dealer with bird dogs hits the same wall.
Deals Disappear Into the Void
Your bird dog texts you a deal. You screenshot it. It sits in your camera roll next to 400 other photos. By the time you look at it, someone else closed it.
You Can't Tell Who's Actually Good
You have 10 bird dogs sending you deals. Three are great. Seven waste your time. But you have no data to prove it — just a gut feeling and a messy spreadsheet.
Communication Is a Nightmare
Status updates happen over text, email, and voicemail. Your bird dog asks 'what happened to that deal?' and you spend 20 minutes digging through messages to find out.
The result? Missed deals, frustrated bird dogs, and money left on the table.
One System. Every Deal. Zero Chaos.
DealFlow gives you a purpose-built pipeline that takes a deal from submission to close — with full visibility at every step.
Track Every Deal Through 6 Clear Stages
New → Interested → Need Info → Underwriting → Won or Lost. Every listing moves through a defined pipeline with timestamps, status history, and automatic notifications. No more guessing where a deal stands.
- 6-stage pipeline with one-click advancement
- Full status history with timestamps
- Filter and search across all listings instantly
Every Data Point. One Screen.
Source, property details, and financials laid out in a clean three-column view. Asking price, ARV, PITI, entry fee, neighborhood grade — everything your underwriter needs to make a decision in seconds, not hours.
- Three-column layout: Source, Property, Finance
- Built-in comments for underwriter-bird dog communication
- Forward or reject with one click and a reason
Know Exactly Who's Performing
See win rates, buy box percentages, and pipeline breakdowns at a glance. The leaderboard ranks your bird dogs by results — not activity — so you know who's actually closing deals.
- Bird dog leaderboard ranked by wins
- Win rate and buy box percentage tracking
- Property type and status distribution charts
How It Works
Three steps. That's it.
Bird Dog Submits a Deal
Your bird dog fills out a simple multi-step form with property details, financials, and source info. Takes 2 minutes. No training needed.
You Screen & Underwrite
Every submission lands in your pipeline. Review the data, advance deals that fit your buy box, reject the rest with a reason. One click each.
Everyone Stays in the Loop
Status changes trigger automatic email notifications. Comments keep the conversation in one place. Your bird dog always knows where their deal stands.
Everything You Need. Nothing You Don't.
6-Stage Pipeline
New → Interested → Need Info → Underwriting → Won / Lost. Clear, defined, trackable.
Real-Time Dashboards
KPIs, charts, and pipeline breakdowns updated in real time. No manual reporting.
Bird Dog Leaderboard
Rank your bird dogs by win rate, total deals, and buy box percentage.
Email + In-App Notifications
Automatic alerts on status changes and new comments via Postmark.
Deal Comments
Threaded comments on every listing. No more hunting through texts.
Role-Based Access
Admin, Underwriter, and Bird Dog roles with appropriate data visibility.
Financial Analysis
Asking price, ARV, PITI, entry fee, estimated LTR — all captured per deal.
Multi-User Accounts
Invite your whole team. Each bird dog gets their own login and dashboard.
One-Click Actions
Forward deals to the next stage or reject with a reason — no forms, no friction.
Made by SubTo Members, for SubTo Members.
Pace Morby built SubTo to teach the world that you don't need a bank, a ton of cash, or perfect credit to do real estate deals. Subject-to, seller finance, the Morby Method — these strategies work because of the community behind them.
DealFlow was built inside that same community. We know the workflow: a bird dog finds a motivated seller, submits the deal with the right data points, and the underwriter needs to move fast. Every field in DealFlow's submission form, every status in the pipeline, and every notification was designed around how SubTo deals actually get done — not how a generic software company thinks they work.
Designed around SubTo deal flow
Source, property type, creative finance terms, ARV, PITI — every field your underwriter needs is already there.
Built for the buy box
Bird dogs submit against your exact criteria. You see instantly what fits and what doesn't — no back-and-forth texts.
Community-first pipeline
From the first submission to the finder's fee, every step is tracked, communicated, and visible to everyone who needs to see it.
Creative Finance Strategies Supported
Subject-To (SubTo)
Take over the seller's existing mortgage. DealFlow captures the existing loan balance, PITI, and equity position so your underwriter can evaluate in seconds.
Seller Finance
Seller acts as the bank. DealFlow tracks down payment, entry fee, estimated PI, and LTR so you know the deal structure at a glance.
Cash / Conventional
Straightforward acquisitions. Asking price, ARV, and neighborhood grade are front and center for quick buy-box decisions.
All Property Types
Single family, multi-family (5+ units), commercial, land, RV parks, mobile homes — DealFlow adapts the form fields to the property type automatically.
“The SubTo community is built on one idea: you don't need a bank to do a deal. DealFlow is built on the same idea — you don't need a spreadsheet to run your pipeline.”
DealFlow — Built inside the SubTo community
From the Community
What SubTo Members Are Saying
“I was managing 40+ bird dog submissions in a Google Sheet. Deals were falling through the cracks every week. DealFlow replaced all of that in one afternoon.”
Marcus T.
SubTo Member & Acquisitions Lead
127 deals tracked
“My bird dogs used to text me properties with zero context. Now they submit through DealFlow and I get every data point I need to make a decision in minutes, not days.”
Sarah K.
SubTo Member & Underwriter
83 deals underwritten
“As a bird dog, I never knew what happened to my deals after I submitted them. DealFlow shows me exactly where every deal stands and notifies me when something changes.”
James R.
SubTo Bird Dog
52 deals submitted
Built for Real Estate Operators Who Move Fast
Stop managing deals in spreadsheets. Start closing them.
6
Pipeline stages from submission to close
< 2 min
Average time to submit a deal
100%
Visibility into every deal's status
Your Bird Dogs Deserve Better Than a Spreadsheet.
Set up your account in under 2 minutes. Start receiving organized, trackable deal submissions today.
No credit card required